Friday, February 3, 2012

TGIF!


Happy Friday!

Since this weekend is a big “manly” holiday I thought we’d put together a fun list of football fun “facts”.  Here goes!

  1. This year according to the National Retail Federation, 5 million football fans out of the 173 million estimate to watch are set to celebrate the game with a new TV!  Talk about great marketing around an event!
  2.  The average person is estimated to spend more then $63 a person on food, décor, and furniture as well as team apparel.  Congrats for the team apparel manufactures and retailers as total spending is expected to reach an all time high of $11 billion this year!
  3. More then 25% of those who are planning to watch the game are doing so for the commercials  (take a fun super bowl commercial quiz here)
  4. For the 1st time ever, the Super Bowl will be streamed online.
  5. NBC sold out all Super Bowl commercial slots by the end of November with some of the 30 second slots fetching close to $4 million.
  6. The super Bowl halftime show is the most-watched music event of the year


Fun Facts about the 3 cities involved – NY, Boston, and Indianapolis

New York
Boston
Indianapolis
National Average
Population
8,175,133
617,594
820,445
NA
Average commute time to work
38.7 minutes
28.4 minutes
22.2 minutes
25.3 minutes
% of work force taking public transportation
55.70%
32.80%
1.80%
NA
% of residents 5 and older who spoke a language other than English at home
49.20%
35.50%
12.70%
20.60%
Median household income
$48,743
$49,893
$38,502
$50,046
Median home value
$504,500
$369,600
$118,100
$179,900
% of residents 25 and older who had at least a bachelor's degree
33.40%
44.30%
26.70%
28.20%

Enjoy the game and keep you ear out for good marketing ideas and tell us what your favorite ad is!

Cheers.

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